Excess Brief

We were asked to focus on the word excess, and portray it however we saw fit. I decided to look at the obvious, but go slightly more indepth. I took crisps, fizzy drinks, chocolate, beer, cigarettes and macdonalds and created a series of posters informing what the damages of these products are. I changed the product logos, type and imagery to suit the possible outcomes of excess indulgence of them.